The Devil is in the details. Truer words have never been spoken. With so many projects, the broad strokes are easy, but true execution requires a massive amount of adherence to minutiae to daunt the most stalwart. I haven’t found any projects that are simple and easy to pull off. My latest, in the Kickstarter, is a piece of software. My coding skills are nothing to brag about, but coding is easy for me.
The rest of it, though, to make it into something viable: marketing, certificates, copy protection, pricing, marketing, legal issues, customer service, and did I mention marketing?
There’s always work to be done. There’s no real chance to sit back and rest on laurels. I have to keep ticking off those details so the devil doesn’t get my due.